AI strategy for Australian business
Whether it's keeping up with competitors, doing it safely, or running leaner, most businesses are stuck on the same question. We give business leaders a clear, safe plan, and help carry it out.
Book a 20-minute discovery call → (opens in a new tab)Three ways in. One answer.
Your competitors are moving. Know where AI will give your business an edge, and where it won't.
Set the direction →79% of leaders say AI is critical to staying competitive; 60% worry their organisation lacks a plan. Microsoft and LinkedIn Work Trend Index, May 2024.
Client confidentiality, your regulator, and staff already using personal accounts. Get it right before it goes wrong.
How we keep it safe →Data privacy is the top regulatory concern for Australian SMEs (74%). Tech Council of Australia, Oct 2026.
Grow without adding headcount, by taking the admin off your people and putting it on AI.
Find your opportunities →Australian accounting practices using AI save 8 hours a week on average. Xero, Sep 2026.
We learn how your business really works, find every opportunity worth pursuing (typically five or more Quick Wins, plus the bigger projects), cost each one, and set the order to act: NOW, NEXT and LATER.
How it works → For partners, boards and leadership teamsTwo hours, in person, tailored to your industry: what AI is genuinely useful for in a business like yours, the risks that matter, and what to do first.
What the briefing covers →AI that knows your business's know-how, with client files kept apart.
AI Business Brain → Levels 4 to 5Workflows built on your systems, with a person checking.
AI Activation → Levels 6 to 7A team that works alongside AI every day, not just a few enthusiasts.
AI Adoption Program →Stages follow our AI Workforce Maturity Model™. See all the levels and services →
Running the business on your own? The AI Kickstart Program is one-on-one coaching for owners and sole practitioners.
About the AI Kickstart Program →
Who you'll work with
You work with Mark Williams directly, from the first call to the last session. No hand-off to a junior, no software to resell.
30+ years
in technology and enterprise advisory
15 years running Crunch IT
a 15-person firm, sold in 2016. Partnered with Apple on engagements for NAB, L'Oréal and Swisse.
$100m cyber program
three years working closely with ANU's CISO team
Accounting by training
Bachelor of Business, and early years as a senior tax accountant
"I have learned more in the past 90 minutes with Mark than I have in over 2 years of attending so many sessions on AI."
"I was very sceptical about what AI could do. Years ago, as head of tax at a professional body, I watched an AI research tool fail badly. Since Mark's assessment I've already implemented a couple of his suggested changes, and it's been a godsend."
"Thank you, Mark. Your AI Opportunity Assessment has given me a clear path to win more business and deliver it more efficiently. Honestly, what more could I ask for?"
Case study · Financial advice practice
Client data, staff and regulators
It can be, with the right accounts, the right settings and a clear rule on what goes in. It's the first question our clients ask, so it's the first thing we set up.
Where it goes, what's kept, and whether it can be used for training, checked against the current terms of the tools you use.
Copilot, Claude or ChatGPT: the honest trade-offs for Microsoft 365 businesses.
Find out what's in use before you write the policy, with our free AI Tool Usage Report request.
Tax Practitioners Board, legal regulator and licensee guidance built in from day one.
Industries
Document chasing, onboarding and reporting, within Tax Practitioners Board rules.
AI for accounting firms →Drafting, matter admin and governance, within confidentiality and supervision duties.
AI for law firms →File notes, fact-finds and follow-ups, within licensee and aggregator rules.
AI for advisers and brokers →Also working with trades, building inspection, real estate, agencies and coaches. Other industries →
See it work
A one-line request produced a follow-up that referenced the meeting, included the right links and wished the client luck with a presentation it was never told about. The difference is context: AI that knows your business.
How it works
Tell Mark where the business is and what's driving the question. Ask anything, including what it costs. You'll get a straight answer.
A strategy and roadmap, a briefing for your leaders, or both: priorities, risks, costs and the order to act, in writing.
Start with the highest-impact, lowest-effort fix, often in software you already own. Then take the next level.
Context Matters · fortnightly
28 October 2026 · 3 min read
Issue 0314 October 2026 · 3 min read
Issue 0230 September 2026 · 2 min read
Ask Quigly, the live AI Q&A. 45 minutes, straight answers, no pitch.
See dates and save a spot →Twenty minutes with Mark. No pitch, and a straight answer on where to start and what it would take.
Book a 20-minute discovery call → (opens in a new tab)